Retain or Gain
Should you be attracting new customers, or keeping existing ones? It’s not news that we like the new and shiny. People line up for days in the rain just to be the first to get their hands on a new iPhone, or take home the …
Brick and Mortar Innovation: Capturing Imaginations
What gets customers through a door? Is it the quality of the product? The convenience? Basic good service may have been the primary deciding factor a short number of years ago, but today people are looking for more. They’re looking for an experience. They’re looking …
Cold as Ice: Does a -30 Degree Room Make You Buy?
We are on a constant search for entertainment. We stream music non-stop, rewatch the highlights from last night’s game, and spend entire weekends bingeing on Netflix. Business owners know this, and in the middle of a major retail transformation, stores are trying anything to bring …
Three Key Takeaways from Dx3
Last week, we were in Toronto for Dx3, Canada’s biggest retail, marketing and tech event. Over two days, we heard from industry leaders and innovative thinkers about the future—and present—of retail. Artificial intelligence, personalization, omnichannel thinking, hiring diversity, mobile strategies, and more were part of …
3 Predictions for the Future of Brick-and-Mortar
Brick-and-mortar has been through a lot lately. If you only listened to the doomsday preachers, you’d think not only retail but all brick-and-mortar — grocery stores, banks, restaurants — would be a barren wasteland by 2020. The reality is proving to be much different. After …
Bricks and Clicks: How Click & Collect Drives Traffic & Engagement
Customers like ecommerce. They like the convenience, they like the selection, and they like being able to combine both with shopping on their lunch break or from their bed. Things they don’t like are expensive shipping rates and waiting around for delivery. While ecommerce retailers …