Jogogo Library

As data-junkies, retail specialists and seasoned entrepreneurs, we like to keep up-to-date on the latest trends and share what we know. Explore our eBooks and white papers below.

How Do You Measure Success In Your Brick-And-Mortar Store?

Before you can start to understand why brick and mortar retailers should be matching their online retail peers’ tactics, you need to understand why customer behaviour matters at all. After all, retail thrived without big data for decades — why, you may be asking, should things be changing now?