Analyzing the customer journey with Points of Interest

If you have installed more than one access point in your commercial establishment, you have opted for a more granular assessment of the journey a handheld device will go through and in turn evaluate the attractiveness of the various zones.

What does this all mean?

If you work in retail, you might ask yourself:

• Is the zone specially designed for my accessories attracting a lot of attention
• Have my visitors travelled to my newly allocated shoe zone
• Is the women's department receiving more traffic than my men's section