An introduction to WiFi analytics

Now that you have decided to incorporate Jogogo into your physical space and make Jogogo an integral part of business decision making process, you must be wondering: ''What kind of sorcery is WiFi Analytics?''

WiFi has been a part of brick and mortar retail for quite some time now but it has been underutilized. Owners of commercial establishments have provided WiFi to an ever-growing generation of cellphone users not necessarily realizing that their WiFi could be utilized to better understand their customer, their shopping needs and most importantly their customer journey in their physical space.

No need to worry about all the tech-related details related to hooking up your system because the Jogogo Team has got you covered. In no time, you will be reviewing your dashboard analytics and making valuable comparisons.

You might not know this, but each handheld mobile device has its own unique MAC address. This MAC address is picked up by the Jogogo Access points installed in your commercial establishment and provides valuable information such as:

• Was your storefront able to convert a walkby into a visitor
• Did your visitor remain in your commercial establishment for longer than two minutes
• When were the busiest hours in your commercial establishment

Whats even more amazing than obtaining all of this valuable information?! Your clients didn't need to lift a finger and you did it all utilizing a technology you had at the tip of your fingers this whole time.