Jogogo Lexicon

Point of Entry Tab

The Point of Entry establishes a clear point of contact between the customer and the commercial establishment.

Walkbys: The total amount of foot traffic passing directly in front or in close proximity to the commercial establishment.

Bounce Rate: A standalone rate that measures the number of individuals that entered the commercial establishment but did not remain in it. It calculates the number of visitors that did not stick around your space long enough to qualify as a full visit. This rate is not included in the ''Walkbys''. If you want to convert the percentage into a number value, you can follow the following calculation:

Total Visits: The total amount of individuals who shopped the commercial establishment for two minutes and longer.

Average Daily Visitors: Represents your average number of unique visitors that came into the commercial establishment, each day, during the selected timeframe. It does not represent overall unique visitors on the period.

PS: Implementation date April 9th, 2019

Walkthrough Rate: Represents in percentage, the number of walkbys that were converted into visits. This rate takes into consideration the number of sessions which are not long enough to be considered as visits.

The Walkthrough rate considers the bounce rate, walkby and visits.

Average Daily Visits: The average amount of visits you receive each day in the commercial establishment for two minutes or longer during the selected timeframe.

Average Visit Duration: The average amount of time, during the selected timeframe, the commercial establishment was shopped by a visitor.

New vs Returning Visitors: This diagram highlights, in percentage, how many visitors were first-time visitors in blue vs how many visitors already came in at least once in the past (since the location was created) in orange.

Disclaimer: A visitor can be both, new AND returning in the same timeframe.

For example, if you select a timeframe of one week, a first time (new) visitor is captured on a Monday. Subsequently, the same visitor returns (returning) on Thursday within the same week; then that client is considered a new and returning visitor for that timeframe.

Average Visit Durations: A segmentation in percentage of your total average visit duration. It is the average amount of time, overall, the commercial establishment was shopped by a visitor.

Visits per hour: A display of the total amount of people who have visited the store in a given hour which demonstrates high and low traffic periods. You can hover your mouse over each hour to see the exact number of visitors.

Visits per day: A display of the total amount of people who have visited the store on a given day which demonstrates high and low traffic periods. You can hover your mouse over each day to see the exact number of visitors.

Activity Distribution: This chart provides a comparable view of which zones captured the most activity in your location. Each zone is represented by a different color.

Duration Distribution: This chart provides a comparable view of which zones captured the most of the time spent in your location. Each zone is represented by a different color.

Disclaimer: Please be advised that the Activity Distribution and the Duration Distribution are calculated only when more than one access point are applied to the floor plan. Having more than 1 access point on the floor plan gives the capacity to create zones. Without a floor plan including all the access points properly located based on the commercial establishment, those charts mentioned above will not display data.

Traffic: A percentage breakdown of the number of visitors in a given day and hour. The squares highlighted in light blue are lower traffic hours and the squares highlighted in dark blue are busier shopping periods.

The retailer can make valuable business decisions based on this graph, such as the number of employees required for the sales floor, timing of costly events, etc…

Device to People Toggle: This feature was created to account for devices that are not captured by a WiFi infrastructure. It essentially ensures a lower margin of error. It is important to mention that not all of your visitors are carrying mobile devices. By default, Jogogo sets the ratio to 1:1 but it can be edited from the Settings tab of the platform.

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Point of Interest Tab

If your commercial establishment has more than one access point to monitor traffic, in this section, you will be able to visualize the distribution of traffic per zone.

Floor plan: We use the floor plan to place the access points as deployed in your establishment and by doing so, we can cluster them or leave them as is to create zones. Then, you can determine the high and low traffic areas within your commercial establishment.

Having the information on hand also allows Jogogo to achieve an optimal calibration. Each environment is different so the more information we have on hand, the easier it is for us to reach your establishment’s reality.

Drill-down: Jogogo sensors are used to measure analytics in a micro-zone. Drill-down gives the ability to breakdown a zone into different sections. It provides more granularity on the traffic of a specific area located in a larger zone.

Disclaimer: At this moment, drill-down only works with Jogogo Bluetooth sensors.

Zone: It is the area on the floor which is represented by an access point. Each zone can capture additional data that can provide more granularity. You can then compare sections between themselves and find out which ones have more traffic than others.

Total Visits: The total amount of individuals who visited the commercial establishment for two minutes and longer.

Average Daily Visits: A display of the average amount of visits in your commercial establishment during the selected time period.

Average Visit Duration: The average amount of time, overall the selected timeframe, the commercial establishment was shopped by a visitor.

Zone Details Grid:

For each access point, a daily or weekly activity report (in %) and duration report (in %) is available.

The zone with the highest activity rate on a given day or week will be highlighted in a darker blue.

The zone with the lowest activity rate for the same period will be highlighted in a lighter blue.

The highest and lowest traffic hours are also displayed.

The venue owner can make interesting comparisons of this data regarding the points of interest such as the functionality of the zone, identify high and low periods of traffic at a given time in one swift overview.

Daily/ Weekly view: This feature allows you to easily switch between the daily and the weekly view for a selected period.

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Check-Ins Tab

This section provides check-in analytics which is obtained when a visitor leverages the Wi-Fi portal in exchange for free internet access.

Total Check-Ins: Total amount of check-Ins on the customer portal. It represents the total amount of check-ins executed using the portal which has led to a connection to WiFi in the commercial establishment for the selected timeframe. The number underneath is comparative for the exact period prior.

Disclaimer: The total amount of check-ins is not the total number of unique profiles collected. In order to obtain that information, you can leverage the export of the visitor’s list.

New: Total amount of new connections acquired in the commercial establishment. The number underneath is comparative for the exact period prior. The manager can easily identify if shoppers have checked in more times or fewer times compared with the same time period.

Occasional: An occasional visitor is identified when they have checked in during the selected time period, once during the previous month and one other time earlier in the same year.

Regular: A regular visitor is identified when they have checked in during the selected time period, twice during the previous month and one other time earlier in the same year.

Check-in rate: The percentage of visitors (as seen in point of entry), during the selected time period, who have checked in via WIFI.

Engageable: A visitor becomes engageable when he/she clicks the communication terms and conditions located on the portal.

This notion represents the total amount of visitors who have opted to receive marketing, present and/or future, from the brand. This includes promotions, pop-up events, instant discounts, etc…

Return Rate: The percentage of the total amount of visitors, during the selected time period, who previously checked-in at the commercial establishment and return to the commercial establishment.

Connection Method: A pie chart demonstrating the method the customer utilized to connect to WIFI during the selected time period (i.e. Facebook, LinkedIn, E-Mail, Phone Number, etc…)

Age Range: The age of a shopper is populated if they have chosen to check-in utilizing Facebook. The Age Range chart is populated with this information. (Note: If 30% of your shoppers have selected to check-in with Facebook then the Age Range chart is representative of 30% of your total amount of WIFI Check-Ins)

Gender: Male or Female (Note: If 30% of your shoppers have selected to check-in with Facebook then Male/Female chart is representative of 30% of your total amount of WIFI Check-Ins)

OS Type: Type of Operating System identified on each device: Android, iOS or other

Device Type: Smartphone, Tablet, Desktop Computer

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PER VISITOR TAB

Total Check-ins: Total amount of visitors who utilized the custom Splash Page to check into the commercial establishment. The number underneath is comparative for the exact period prior. The retailer can easily identify if visitors have checked in more times or fewer times compared with the same time period.

New: Total amount of new visitors who checked into the commercial establishment. The number underneath is comparative for the exact period prior. The retailer can easily identify if shoppers have checked in more times or fewer times compared with the same time period.

Engageable: Total amount of customers who have opted to receive marketing, present and/or future, from the commercial establishment. This includes promotions, pop-up events, instant discounts, etc…

The List of Clients includes detailed information about the customer when applicable.

Last Visit: Indicates the date the visitor last made a visit

Types of Frequency:

• Daily: 5 visits within the last week
• Regular: 4 visits within the last month
• Occasional: 2 visits ever
• First time: 1 visit ever

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Engagement

Once you have established a customer base that can be engaged, you can refer to this section to create your engagement campaigns and to review the total amount of customers that have been targeted with relevant marketing communications, how many customers opened and engaged with the marketing communications and the total percentage of customers that actively engaged.

The Search Bar in the engagement campaign section allows the manager to look up all active and inactive campaigns by name or by location

Check-in Methods: Allows you to create, configure and customize your splash page. Your customers can check-in via WiFi or SMS.

Create Message: Allows you to create an engagement campaign. You can redirect your visitors using 4 different methods:

• None
• Custom redirection
• Automated Mobile Web Experience
• Smart Activation

Activations: Choose the type of activation you wish to create

• Wildcard: Redirect your visitors to a featured item
• List: Present a collection of items to your visitors
• Event: Send an event to your visitors

Messages sent: Represents the total amount of messages sent to customers across all locations for a specific brand since the engagement campaign started.

Open Rate: Represents in % the total amount of email opened during the activity of the engagement campaign.

Click Rate: Represents in % the total amount of clicks generated during the activity of an engagement campaign. A click is counted each time a link, a redirection URL or a button within the email received by the customers is clicked.

Disclaimer: The three data cards above are only available via active engagement campaigns by clicking the ‘’See report’’ button next to each activated campaign.

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SETTINGS

Logo: Your brand's logo. You can upload a new one. Since it's going to be displayed in different locations, make sure it's a 500x500 pixels JPEG image, preferably with a white background.

Connected accounts: The admin can decide to connect their social media page on Facebook in the automated Mobile Web Experience redirection method.

They can also connect their Android and IOS application.

Engagement Credit: Displays the credit limit for that specific brand.

Informs the admin on how many SMS and Emails are left. The credit limits reset every 15th of the month.

Webhook links: Allows you to provide your other applications with real-time information.

Through ''Webhook Links'', you can deliver data from the Jogogo Platform to other applications in real-time.

Data export: Allows the admin to export all the data for a specific brand (POE, POI, Check-ins list). You can export brand data for a maximum period of 15 days.

Automated Weekly Report: The admin can opt to receive an automated weekly report of all of your venue's data. The dropdown can be used to select the specific day when to receive the report.

Device to Visitor Ratio (Brand-wide)

This ratio will be used as the default for all of your locations to change the view from device to visitors. Note that you can override this value for each location independently from the location tab.

Device to Visitor Ratio (location specific)

This ratio will be used for this specific location to change the view from device to visitors. Note that this does not change the default value for your brand.

Business Hours (location specific)

The hours your business operates in.

You can choose to restrict your analysis to those time slots. Doing this will remove the data collected outside of your opening hours to your point of entry and point of interest.