Jogogo Media Inc. Service Description
Jogogo provides services to its partners (“Partners”) that operate in conjunction with the Wi-Fi networks located in and around public locations, such as stores, supermarkets, malls, etc. (collectively referred to as “Partner Locations”).
Jogogo brings its Partners a unified mobile commerce solution allowing them to measure, identify and communicate with their visitors in real-time, digitizing the retail space. This is achieved by adding a layer of software that integrates with the Wi-Fi networks of the Partners’ venues to collect information broadcast from Wi-Fi enabled mobile devices, or that you (the Mobile Consumer) choose to provide us and-our Partners.
Jogogo’s Services help these Partners better understand and interact with the people who visit their locations (like shoppers). We do this by using software that integrates with the Wi-Fi networks of the Partner Locations to collect certain information broadcast from Wi-Fi enabled mobile devices (like your smartphone) or that you choose to provide to us and/or to our Partners (described below).
What kind of Information We Collect and How we do it
There are two ways in which Jogogo Media Inc. collects information:
Passive data collection (General visit information): When you are within the proximity of a Partner Location’s Wi-Fi network with a Wi-Fi enabled mobile device, the Wi-Fi access points may detect the presence of that mobile device and its Media Access Control Address (“MAC Address”). This is a number that the mobile device automatically broadcasts if the Wi-Fi feature is turned on to help it connect to Wi-Fi Access points. We refer to this information as “Passive Analytics”. Passive analytics are Information collected as the mobile device moves across different Partner venues that use Jogogo Media Inc.’s technology. Note that this information can be collected if the device’s Wifi is enabled – even if your smartphone remains in your pocket during your visit. You can learn more about “Wi-Fi access points” and “MAC Addresses” by searching online.
Active data collection: Jogogo Media Inc. collects certain “Registration Information” when you “Register” for Jogogo Media Inc.’s Services, such as your name, email address, gender, age or home zip code. Registration for Jogogo Media Inc.’s Services can occur in several ways, for example:
- When you are in the proximity of a Partner Location and connect to its Wi-Fi network, you may be asked to provide Registration Information as part of logging-in to the Wi-Fi network in order to be able to use the Wi-Fi network to surf the web, access smartphone apps, etc. (“Log-In”).
- The applicable Partner may provide you with other opportunities to provide Registration Information, such as when you Register for a Partner loyalty program administered by the Partner.
Note that Registration Information may be collected directly by Jogogo Media Inc. or directly by its Partners (or Jogogo or any Partner’s services providers) and then passed on to Jogogo.
Registration Information may also include information from third parties. If you Log-In to the Wi-Fi network via a third-party service, such as Facebook Login, We and/or our Partner Locations may access the information described in the third-party service’s request for authorization, such as your name, email address, gender, age, and home zip code. Please review your privacy settings with these third-party services to ensure you are sharing the information you wish to share.
After you Register with Jogogo Media Inc.’s Service, we may also collect information from your mobile device about the websites visited and applications used and other information such as IP Address, location related data, device and/or browser type and the mobile devices operating system (“Activity Information”).
Note Regarding Collection Across Partners, Locations and Time
Once you first Register for Jogogo Media Inc.’s Services with a Partner, we deem you Registered with Jogogo Media Inc.’s Services in general (meaning – across all our Partners and Partner Locations). You will remain Registered with Jogogo Media Inc.’s Services – and we and/or our Partners will continue to collect information as described herein – until you opt out of the Service as explained in the “How You Can Opt, Access and Correct Your Information” section below. As the Service is used across many different Partner Locations for many different Partners, we may collect information across different Partner Location Wi-Fi networks when you change locations. For example, if you visit a department store today that is a Partner Location and Log-In to their Wi-Fi network – we may collect information from you when you are Logged-In to the Wi-Fi network at a Partner Location concert venue you visit a week later. As noted above, even though you are not asked to Log-In or submit new Registration Information at a new Partner Location – you will still be Registered with Jogogo’s Services for such location.
How we share and use the General Visit Information, Registration Information and Activity Information is set forth below.
How We Use Your Information.
Passive Data Collection (General visit information):
Passive analytics are used to help Jogogo Media Inc. and its Partners better understand general trends. We do this by providing Partners with reports and other analytics products generated from such data. We combine your Passive data with that of multitudes of people. Partners use the reports and other analytics products for a variety of purposes, such as:
- Customer care;
- Increased operational efficiency;
- Scheduling sales and special offers;
- Measuring ROI on advertising campaigns;
- Planning and executing marketing and advertising campaigns;
- Establishing staff to customer ratio;
- Scheduling staff;
Also, please note, once you are Registered with Jogogo Media Inc.’s Services your passive data is combined with your Registration Information and Activity Information – and it may be disclosed to our Partners – as set forth in the “Registration Information and Activity Information” section below. It may also be used for advertising as set forth in the “Third Party Uses” section below.
At the time that you Register with Jogogo Media Inc.’s Services, we combine Registration Information and Activity Information with Passive Analytics from your mobile device that may date back to May 1st, 2017, the launch date of the “Jogogo analytics platform”.
Registration Information and Activity Information:
As noted above, once you Register with Jogogo Media Inc.’s Services, we may combine your Registration Information and Activity Information with your Passive data. All such information may be used by our Partners and by us so that we and/or they may provide you with personalized advertising, offers, experiences and features, such as:
- Contextualised messages;
- Special offers and incentives;
- Analytics and market research purposes;
- Responding to a request;
- Assisting our partners with customer service; and
- Other business and operational purposes.
Third Party Uses:
We may combine your Passive data (General visitors information), Activity Information, and Registration Information from across our Partners, and with data (e.g., demographic, location related data, and preference data) from other third parties for research and analytics.
In addition, we may use such combined information to create advertising models and serve advertisements based on such models. When used in this manner, your information is combined with the information of many other people. As such, it not used for the purposes of serving you targeted advertisements.
We also use your information for the following purposes:
- To help us internally operate and maintain Jogogo Media Inc.’s Services (such as, for the purposes of testing our security systems, bug fixes, etc.).
- To enhance, improve and further develop Jogogo Media Inc.’s Services (such as, creating new features or functions, refining the user experience, increasing the technical performance of our services, etc.).
- To provide you with notices relative to your use of Jogogo Media Inc.’s Services (such as account notifications and legal notices).
Who We Share Your Information With
Partners: We share information with our Partners (and the service providers acting on their behalf) for the purposes described in the “How We Use Your Information” section above.
Other Third Parties: We may share information as described in the “Third Party Uses” section above.
Agents: We may employ other companies and people to perform tasks on our behalf and need to share your information with them to provide products or services to you. For example, we may use third parties to provide marketing communications, infrastructure and IT services, provide customer service, and process and administer consumer surveys. In the course of providing such services, these third-party providers may have access to your information. But, they are only authorized to use or disclose your information in connection with providing us with their services.
How You Can Opt Out, Access and Correct Your Information.
If you elect to opt out, you may still receive ads, but those ads may be less relevant to your interests. In addition, we may still collect Activity Information for other purposes, including analytics. Note that if you delete your cookies, or use a different browser or device, you may need to renew your opt-out choices. To control the collection of precise location data from your mobile device, you can use the location data controls that may be available in your device’s settings.
Jogogo Media Inc.’s Services Opt Out: If you want to opt out of (i) Jogogo Media Inc.’s use, and Jogogo Media Inc.’s provision to third parties for their use, of your information for direct marketing purposes and (ii) Jogogo Media Inc.’s further collection of Registration Information and Activity Information please email us at firstname.lastname@example.org with the subject heading: OPT OUT DIRECT MARKETING. For clarity, we may still collect and use (except for direct marketing purposes) your General Visit Information.
Data Storage and Retention.
If you are not Registered with Jogogo Media Inc.’s Services, we will retain General Visit Information for 24 months only after “hashing”. Hashing is essentially a way of scrambling the information into a randomized string of numbers and letters. Once General Visit Information is hashed, Jogogo will not attempt to re-identify the original General Visit Information from that hashed data. If you are Registered, General Visit Information, Registration Information and Activity Information is retained for as long as we deem reasonably necessary to continue to provide our services.
Jogogo will endeavor to resolve complaints about your and our collection or use of your personal information. Inquiries or complaints regarding our privacy practices should first direct their query to Jogogo at email@example.com.