Jogogo’s Customer Journey
The 21st century has revolutionized daily activities, including the way we shop. Not only can we now make purchases from the comfort of our own homes, but a business owner can easily view the data from these online interactions. Collected right on your computer, wrapped up in a nice little bow, a click on a button can show you everything you need to know about your online client base.
How they’re jumping from page to page, how often they’re making a purchase, how often are they browsing? In a matter of seconds, you’re presented with a detailed customer analysis.
But despite the technical revolution, in-store experiences are still thriving, perhaps more now than ever. People want to feel valued as customers, and are attracted to the idea of an authentic human interaction. In-store shoppers are your eyes into the real image of your brand. But when it’s actual people walking through your store, you’re left in the dark. The second a customer is offline, the journey is broken, and it’s impossible to see how they’re interacting.
Jogogo lets you analyze the in-person experience! Our technology tracks and analyzes in-store customer journeys, serving it to you on a silver platter as easily as you can track a website. How many people are you attracting off the street? How long are they staying for? What section of the store is performing the best? Are they leaving if the line to pay is too long?
Let us give you details on your store’s acquisition, conversion rate, and everything in between, so you can make the best decisions for your brand.